What REALTOR is that? The terms real estate agent and REALTOR are often used interchangeably; they’re not the same, though. A REALTOR is a licenced real estate agent who is also a member of the NATIONAL ASSOCIATION OF REALTORS. To comply with a strict code of ethics and actions, REALTORS are required. Historically, MLS and CIE property listing information was only available in hard copy and, as we described, only directly available to MLS or CIE member real estate agents. This important property knowledge began to leak out to the Internet about ten years ago. The trickle is a flood now! One explanation is that most of the approximately 1 million REALTORS have websites, and most of those websites have varying amounts of information displayed on them about the local MLS or CIE land. Our website provides info about Emu Heights Real Estate Agency.
Another explanation is that there are many websites that also provide real estate information for non-real estate agents, including for-sale-by-owner sites, mortgage sites, regional and international listing sites, sites for county assessors, and sites for valuation and market information. The flow of real estate data to the Internet undoubtedly makes the data more available, but also more complicated and prone to confusion and misuse. Most properties are still being sold directly by real estate agents listing properties in the local MLS or CIE, despite the flood of real estate information on the Internet. Those property listings, however, no longer remain local. The Internet is a global marketplace by its existence and local MLS and CIE listings are usually disseminated on several different websites for display. Some go to the NATIONAL ASSOCIATION OF REALTORS website, http://www.realtor.com, for instance, and to the website of the local real estate agent. In addition, the listing can be posted on a local newspaper’s website. The Internet is simply yet another form of advertisement provided by the real estate agent today, but it has a far wider scope than the old print ads.