What are you really accomplishing by focusing too much on keywords and optimising your pages? Have a look at Five Channels Marketing for more info on this.
You’re not trying to “take over” a keyword term or “dominate” Google.You aren’t attempting to obtain any of a niche’s search traffic.In practise, if you’re serious about making money online when working from home, you can neglect a lot of what goes into search engine optimization.
What exactly are you doing on the web?
Prospecting for leads.
You don’t want or expect direct sales, that’s for sure. You want customers who will stick with you. You want to establish relationships with people who will buy from you on a daily basis, not just once.
To do so, you’ll need people’s permission to send them deals. As a first step, you want them to join your mailing list.
SEO literally brings you people who might sign up for your mailing list. It doesn’t matter if they landed on one of your websites. It doesn’t matter if they take anything for free. It doesn’t matter if you have a lot of people clicking through to your advertisers.
What does it mean when they opt-in to your mailing list?
Not much – they have to buy something rather than actually opt out because you started offering them something for free.
All of your keyword and SEO function is merely to aid in attracting their attention – to make it easier for them to locate your pages.
However, improving your word-of-mouth is the actual, best work you can do. And it’s because people are asking others about you. Relationships are important. In addition to getting the keywords in the right percentages on your website and choosing niche keywords where your page comes up better, you must get the word out in different forums and social networks. In terms of ebooks, MP3s, and even videos, you want to get some viral marketing out there. Don’t forget about your offline marketing, such as postcards, events, handouts, and even your business cards, as well as providing excellent service to those who have purchased from you.
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