Many criminal defense attorneys begin their career as state prosecutors or public defenders. They eventually opened their own private practice after a brief career working for the government. Patrick B. Courtney, P.A. in Tampa, FL has some nice tips on this. However, there is one important problem they encounter when they open their private practice: they no longer receive a steady paycheck.
Of course new defense attorneys understand that they are taking a risk by “going on their own”. Unfortunately a lot of these new attorneys don’t fully understand how to start generating their own clientele. Any successful private law practice understands that in order to keep your practice afloat you must generate your own clients. The question in every new private criminal attorneys head becomes “how do I start a new practice and gain new clients to stay alive?” The answer is not simple, but the solution is.
Advertising is the key for any new business to grow and succeed. If you are new to any market or any industry, odds are that the consumers in this industry do not know who you are. If you are new to criminal defense, the odds are very slim that recently arrested individuals know who you are. The solution is to quickly let them know who you are by introducing yourself through effective advertising.
There are many forms of advertising for criminal defense attorneys: television ads, billboard ads, radio ads, yellow page listings, search engine optimization, search engine advertising and direct mail advertising. New criminal defense attorneys do not have a large budget, therefore television, radio and billboard advertising may not be an option. A yellow page listing is necessary, but is not anywhere near as effective as it may have been 20 years ago.
Search engine optimization, optimizing your firm website so that you are ranked high in search results, is slowly becoming a saturated and ineffective advertising tool. As more attorneys have their website “optimized”, the less likely it is that your website will rank high on search results. Search engines constantly change their algorithms, so your website might be “optimized” for today but it may need maintenance in the future.